In this video interview Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager at Dow Chemical, spoke about the continued evolution of the EcoSense portfolio and the reasons behind the development of the latest product launches.
For many, the ‘Medicine Hunter’ Chris Kilham has been venturing into the world’s wild vegetation zones in an on-going search for botanicals that may have therapeutic, nutritional or wellness benefits.
Having announced its latest marketing strategy at the recent in-cosmetics show in Barcelona, BASF were keen to show how it has been implemented and helped development of its new skin care actives.
The hairspray market has posted big sales in the last few years, and now it is more important than ever to listen to consumers and follow the trends in order to be successful.
When developing a new product, companies must not forget the importance of design, according to a brand consultant at the Emballage trade fair in Paris last month.
One of the first major hurdles to launching a product in a market outside of the US is ensuring that the product complies with international regulations. Consultant Carl Geffken shines some light on the subject.
For international cosmetics brands the China market offers enormous potential, but tapping into this is no given. Michael Kahn, CEO of the GMD Group, shares some top tips.