Taking off from where the show left off last year when it came from Guangzhou, the three-day event is expected to draw international industry visitors, particularly from the Asia Pacific region, together with a mainstay of China nationals.
The show will also provide a platform for both domestic and global industry exhibitors who are looking to increase their business footprint in the fast-growing industry for personal care and houseware products.
A recent market report from RNCOS suggests that the market for personal care products in particular in China continues to show significant opportunities, despite the industry-leading double-digit growth experienced in recent years.
Personal care in China just keeps growing
Indeed, with strong growth in key areas such as skin care and hair care, the market research provider believes that the total revenues spent on personal care in the country will exceed $25bn by 2012.
In answer to this growth show organizer Reed Sinopharm Exhibitions says that this year it intends to expand the overall exhibition size by 16 percent.
The two main areas that will benefit from this expansion will be the Technology Feature Area, which provides a platform for new industry innovations, together with an increased conferencing program.
Visitor numbers are expected to rise
Likewise the organizer says that it is also expecting a significant rise in visitor numbers this year, particularly in view of the fact that the venue, the Shanghai Everbright Convention & Exhibition Center, is due to host the 2010 World Expo, which is estimated to attract 70 million visitors.
The three day conference program is dedicated towards helping both domestic China and global companies to identify business opportunities and to gather key facts on the most recent trends to affect the industry.
The basic structure of the conference program includes a Technology Conference focusing on new innovations, a Regulatory Summit, a Formulators’ Workshop, a Marketing Trends seminar, and a series of New Technology Sessions.
On top of this, two new topics have been added to the program due to visitor demand - Skin-ceuticals and Application of Traditional Chinese Medicines in C&T.