The relentless dynamic growth of the China economy has led to a consumer revolution in the country - one that has seen cosmetics and personal care transformed into a fast-paced, innovation driven sector.
Skin care has been one of the biggest growth categories and has consequently become one of the most targeted for international brands, but Kahn says that as the market matures, opportunities are mushrooming in other categories.
Likewise, geographical diversity can also play an important role in targeting the China market, as Kahn explains that markets such as Taiwan and Hong Kong can prove to be important entry points.