IFF invests in Greater Asia to meet growth in the region

The company has said the investment will help it to support capacity requirements in the region as growth continues to accelerate.

Under the plans, the company’s already existing site in Guangzhou, China, which currently manufactures both fragrance and flavors, will become dedicated to fragrance production. An additional site, close to the original plant, will be constructed for flavors.

In addition, a new plant will be constructed in Singapore for both fragrance and flavour production.

According to IFF CEO Doug Tough, the investment underlines the company’s commitment to growing business in the region.

“Today’s investment reflects our continued confidence in our growth strategies in the region and our long-term commitment to these very important emerging markets,”​ he said.

Creative​ Center in Shanghai ​

In addition, Tough highlighted the recent investment into a Creative Center in Shanghai and said: “today’s announcement​ [which follows the investment into the Creative Center] underscores our belief in the region, the strength of our Asian teams, and IFF’s dedication to serving the present and future needs of our customers”.​

IFF’s Creative Center is located in the Putuo district of Shanghai and includes both creation facilities and a consumer insights center designed to help the company keep track of the consumer preferences in the region.