“Acquiring TriologyFragrances expands our portfolio of natural perfume oils, particularly in North America, while Belmay’s activities allows us to continue our strategy of extending our position in the rapidly expanding emerging markets,”said Dr. Heinz-Jürgen Bertram, ceo of Symrise.
The transaction with Trilogy in particular also includes a long-term supplier agreement between Symrise and the company’s previous parent group, TPRHoldings.
With this agreement, Symrise is said to have secured preferential supplier rights along TPR’s entire product portfolio including fine fragrances and personal care.
Expansion
South America is one of the most important sales regions due to its dynamic economic development, according to the ingredient provider.
“Natural products are increasingly in demand, particularly in developed nations.”
With its newly broadened portfolio, the company says it will be able to serve distinctive Latin American consumer interests with care products and expand its existing offer of products in application areas like fragrances, hair and personal care.
Commitment to emerging markets
As part of Symrise’s commitment to emerging markets, the company opened a perfumery school in India in 2010 with an aim to educate and nurture a new talent pool of junior perfumers and expand its competence in what it seen then as a growing market.
“Thanks to our new Perfumery School in Chennai, we are creating an in-house pool of excellently trained perfumers and evaluators for the growth market Asia,” said Achim Daub, global president Scent and Care.
“This is not only the next logical step in expanding our internationally esteemed ‘Perfumers’ Academy’ program: we are also strengthening one of the most important dynamic markets on the Asian continent,” he concluded.