Zerran International to reveal its vegan hair smoothing system at Cosmoprof Bologna this weekend
“We are officially introducing our brand to Italy, where stylists and consumers understand the importance of health," says Cindy Van Steelandt, marketing director for Zerran, who will be performing weft hair demos of RealLisse at Zerran's booth.
According to the company, RealLisse introduces vegan proteins from wheat, corn and oats to the hair shaft and is pH balanced without irritating fumes and harsh chemicals, eliminating frizz and reducing unwanted curl and unruly volume.
Grant Samples, Zerran director of distributor operations said; “Today the world is a much smaller place and Cosmoprof provides the opportunity for Zerran to strengthen existing international ties and broaden awareness of our unique focus in markets such as the European Union (EU), the Mediterranean and Asia.”
The four day event, 9-12 March, is set to offer a variety of workshops, events, seminars, dedicated fragrance and packaging sections and an all new ‘Extraordinary Gallery’ area catering to the beauty and cosmetics sector.
