The 17th edition of the event will be held at the Hong Kong Convention and Exhibition Centre, from 14 - 16 November, and this year the organizer says it anticipates that the exhibition space will be 9 percent bigger than the previous event.
More than 1,800 exhibitors and 48,500 attendees are expected to gather at the annual event, with the exhibition space already sold for this year’s event said to have now surpassed the figures at the same point last year.
Convention Center expands and so does the show
This year the expansion of the event has also been facilitated thanks to the extension to the exhibition center’s Grand Hall, giving way to more booth space for the wide range of beauty suppliers wanting to platform their businesses.
The new extension also means the addition of the ‘Grand Hall Avenue’, which leads to where the new main stage for live events is located. This year the stage will feature a particular focus on nail care providers, as well as a range of product demonstrations by exhibitors that will touch on the latest trends.
From a worldwide perspective, the organizer says that the exhibition will also increase its international flavor, with the addition of the exhibitors from both Canada and Brazil, which are first time country representations as national pavilions.
Addition of Canada and Brazil national pavilions
This adds to a long list of national pavilions that also includes Australia, Belgium, Pakistan, China, France, Germany, Hong Kong, Israel, Italy, Japan, Jordan, UK, USA, Spain, Singapore and Poland, to name just a few.
This year’s event will also have an emphasis on the B2B arena, marking the sixth consecutive year of the International Buyer Program, which is expected to build on the significant success demonstrated at last year’s event.
In 2011 the program is said to have facilitated 112 one-to-one meetings designed to promote strategic relations and business opportunities, while the 2012 program will focus on promoting new business amongst companies from Australia, Mainland China, India, Japan, New Zealand and Russia.