The company has a booth at the show, which will run from November 6 - 8 at the BITEC, and the aim is to provide a platform for its comprehensive range of cosmetics ingredients for the many manufacturers that are expected to be visiting the event from throughout the region.
Although the event is expected to attract many of the established players, representing markets such as Singapore, Taiwan and Singapore the company says that it is also hoping to attract businesses representing developing markets, including Vietnam and Indonesia, which have both demonstrated rapid growth in recent years.
Fenchem business is thriving on growth in the region
In recent years, Fenchem's business has grown from relatively modest roots, to become one of the better recognized ingredients supplier in the Asia-Pacific region.
That growth was underlined in its most recent third quarter results, when it was revealed that the company's revenues increased by approximately 250 percent to reach $2.5 million, compared to the same period last year.
Although the company says that the Southeast region made a small contribution to this growth, it is projecting that during the course of financial year 2013, the contribution that the region makes to this sales growth is likely to grow significantly.
Malaysia office poised to take advantage of growth
The Nanjing-based company has opened up a sales branch in Kualar Lumpur, Malaysia, which it says is strategically placed to take advantage of the significant growth opportunities in the region.
Supported by a sales team at the Malaysia office, the company says that it plans to launch a series of new products that are specifically designed for that market, including specialty silicones, mild surfactants, hair conditioner and whiteners.
As well as serving as a platform to promote its business in the region, Fenchem also says that in-cosmetics Asia should also prove to be a launching pad for a number of these new products.