PCHi The show has grown and we have both new and repeat exhibitors from last year,” said Lynn Xu, project manager at Reed Sinopharm, who spoke to Cosmetics Design exclusively at the end of the event.
“The show has been running in China for six years and has grown step by step through word of mouth, as well as a significant amount of promotion, through both our PR own and the press,” Xu added.
“Likewise, we have cooperated with third partners to help raise the profile of the show. With respect to this, we have worked with Euromonitor, which has its own marketing team and clients, and this has enabled us to tap into their resources through the partnership.”
Best attended PCHi to date
The organizers said that PCHi 2013 was the best attended edition of the international trade show, 6,842 unique visitors and 1,977 conference delegates congregating at Halls 3 and 4 of the Guangzhou Poly World Trade Center, China, from 13 to 15 March.
On top of that, the available visitor space, at around 6,800 square metres, also broke records by accommodating the largest number of ingredients companies, totalling 353 companies,
“We have spoken with many of the visitors and exhibitors during the event, and the vast majority are more than happy with their results,” said Xu.
“In particular we spoke to a company called Kumar Organic Products, from Singapore. This is the company’s first participation at the event and its representatives have told us that they are very pleased with the way the show has gone for them because they have bought in a significant amount of new business.”
PCHi Shanghai 2014 set to be even bigger
Looking ahead to next year’s event, which will be held at the end of February in Shanghai, Xu believes that PCHi will continue to go from strength to strength.
“We have already sold out 6,300 square metres of space during the show here in Guanghzhou, which accounts for approximately 90 percent of the booth space already sold out.
“This year we have approximately 6,700 square metres of space, so next year’s exhibition will be significantly bigger, and we already have 11 new exhibitors that will be showing next year.”