The new Old Spice bar soap is now available in the brand's three most popular scents - Fiji, Pure Sport and Swagger – and will be accompanied by a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
"With new Old Spice bar soap, we wanted show the more than 40 percent of guys who are bar soap loyalists that we have their backs when it comes to manly scented shower equipment," said Joe Arcuri, vice president, North America Beauty Care at P&G.
"We know many guys are living with an unspoken shame - that they simply use whatever bar soap is already in the shower based on what the woman in their life purchased and is often using. I guess we're also in the business of helping guys reclaim their territory in the shower."