Again held at the huge BITEC, in the southern central part of the city, this year the new additions to the event will include an expanded educational programme and a country focus on the burgeoning and increasingly innovative South Korea market.
Growth has powered ahead in the Asia Pacific cosmetics and personal care market in recent years, and with markets such as North America and Western Europe delivering slow growth, and in some cases stagnation, international players are keen to expand their footprint there.
Asia Pacific set for growth and increasing levels of innovation
Currently market research company Euromonitor International estimates that the Asia Pacific market will grow by an estimated 28 per cent to 2014, which will put it on a par with the value of the Western European cosmetics market.
And increasingly the world is turning to Asia Pacific for innovation in both ingredients and products, something that has been underlined by the global storm created by the BB, CC and DD cream trend, which has permeated almost all categories worldwide.
Reflecting this growth and the increasing scope for innovation, Reed Exhibitions, the organisers of the in-cosmetics Asia event, is predicted that this year’s show will be by far the biggest to date.
Exhibitor numbers already up by 35 per cent
So far the company says that exhibitor numbers are already up by 35 per cent, with suppliers from South Korea up by 68 per cent and suppliers from China up by around 43 per cent, all contributing to an estimated total of around 300 exhibitors packed on the show floor.
The educational programme was expanded significantly last year, and is set to do the same thing again this year, with a bigger than ever innovation zone and innovation seminars, together with an expanded marketing trends presentations programme.
This year the marketing trends presentation will include a panel discussion that has been co-organized by the Cosmetics Design and will be chaired by Judith Higgins,GMD Group, who is an industry consultant and expert in the Asia Pacific region.
How to market and sell Asian products in the USA
Called How to Introduce Your Beauty Brand to The US Market, the presentation will take place on Thursday October 31, between 8am and 12:30pm, and will discuss with suppliers and brand owners about the best approach to cracking this huge market.
This year the show floor will also feature a South Korea Country Focus, an area on the show floor devoted largely to ingredients supplier from this burgeoning market.
Tapping into an estimated growth of over 12 per cent in 2012, the focus will include a South Korea Country Pavillion on the show floor, as well as a number of marketing trends specifically devoted to what is going on in the market.