According to senior vice president of product development Janet Pardo, Clinique recognises every woman as an individual, and the brand's 50 million strong database of all ethnicities keeps it busy innovating to cater to that demand.
The process behind the new product is, according to Pardo, powered by five targeted technologies and backed 100 scientists and 12 scientific papers.
"We know that women are looking for products designed for their personal specifications, and our global sales volume of over 140 million units each year tells us we are giving them what we want," she says.
Before being rolled out in Asia at the end of the summer, the new serum will be launched in Europe, the Middle East, Africa and the America as of next month.
'One product for everyone’s personal needs'
Clinique's executive director of Skin Physiology and Pharmacology, Dr Tom Mammone reveals the serum to feature red algae, cultivated in the Israeli desert, and liquorice extract and caffeine to optimise cellular efficiency and keep irritation at bay.
According to Mammone, these specific ingredients target uneven skin tone, dark spots and dullness. The formulation also contains grape extract and Dianella Ensifolia plus glucosamine and salicylic acid to brighten the skin and promote cell renewal.
"I can't stress the challenge of optimising all these different ingredients and making them work together. It took many years and different directions to get them to work together to the best of their abilities,” he reveals.
After four weeks’ use of the serum by eight different ethnicities in trials, Clinique reports 91% as saying "their skin looked smoother, 87% saying it looked healthier and 81% said younger.
“The formula is that smart. It delivers only what is needed, and acts only when called upon.”