Up until now, an interest in green or organic cosmetics has been mainly reserved to the Western markets.
However, a new generation of health-conscious consumers is driving demand for safe and natural cosmetics and beauty services that offer a holistic approach to beauty and skin care.
The three day long event seen more than 140 exhibitors from 25 countries gather to showcase natural products and services from nutritional supplements to cosmetics, toiletries and spa supplies.
"Demand for safe, sustainable food and beauty products is creating a huge market for natural products in Asia as incomes rise and consumers demand healthier options for themselves and their families," says Stuart Bailey, event organizer.
According to Bailey, the event was part of a focus to create business opportunities for the natural food, health & nutrition, natural living and natural beauty & spa sectors.
Event provides insight into natural opportunities now offered in Asia
The event featured a Natural Beauty Studio which showcased new natural trends, products and techniques and gave attendees the opportunity to try out new products and procedures for themselves.
Speakers included nutritionists, beauty and wellness specialists and business experts who provided insights into the opportunities now offered in the Asian cosmetics markets.
Discussions included market entry and strategies, the testing and certification processes, and advances in natural and functional ingredients.
Albert Leung, manager of Hong Kong Cosmetic Technical Resources Centre honed in on China's booming cosmetics market and its regulatory regime while Amarjit Sahota, President of Organic Monitor, provided an update of the global and Asian markets for natural and organic cosmetics.
Anita Cheung, Founder and Director of i-Detox, also shared the secret to natural anti-ageing with industry professionals.