The organisers chose to concentrate on Global Market Intelligence, Research, Testing, Regulations and Formulation, and all from both a global and Asian perspective, which it said helped to attract a strong speaker line up and led to greater delegate satisfaction.
Delegates came to the event, held at the InternContinental Seoul on September 25th, from all over the Asia Pacific region, with a strong showing from countries such as China, Thailand and Hong Kong.
Conference is precursor to in-cosmetics Korea
“Instant feedback and our survey show that this has been our most successful Conference in Asia ever,” said Lucy Gillam, director, in-cosmetics group.
“With delegate satisfaction at an all-time high (97%) and the very high quality of the Korean and international delegates in attendance, this bodes well for the launch of our first exhibition in the country, in-cosmetics Korea in June 2015.”
The full-day conference programme included market research into the Korean skin care market, as well as a host of other presentations that touched on topics relevant to both ingredients, formulation and finished skin care goods.
Key talking points
Protection, pollution and the environment, which are currently highly pertinent topics in Asia and globally were recurring themes throughout the programme, highlighting the fact that consumers are begining to better understand how external influences affect their skin.
On the market research side, Mintel’s Diane Park highlighted a number of key trends in the skin care category right now, including how skin care products have been tapping into consumer trends about protecting the skin against hazards caused by both the environment and urban lifestyles.
The conference also included presentations by Dr Karl Lintner of Kal’Idees, who focused on exploring ‘neurocosmetics’, and Dr. Minsoo Noh, of Seoul National University, who looked into the effect of Asian dust particles on human keratinocytes.
The programme was rounded off by a panel discussion featuring Dr Alain Khaiat from Seers Consulting, Dr Karl Lintner of Kal’Idees, Dr Tae-Seong Kim from BASF, Dr Paul Kang from Amorepacific, Kang Nae-Gyu, PhD at LG Household & Health Care, and Chang Seo Park, PhD from NCR, who jointly discussed trends such as skin whitening and anti-pollution solutions.