The show organiser said that visitor numbers during the three day event were up slightly, from a total attendance of 20,638 in May 2013, to a total attendance of 20,754 this year.
What was also significant this year was the fact that the number of international exhibitors doubled compared to last year, while the exhibition space also increased by approximately 50%.
International growth expands the scope of the event
Indeed, show manager Hajime Suzuki stated his belief that a lot of the growth in visitor numbers came from a higher number of international visitors, with countries from all over the Asia Pacific region, as well as the Middle East, Europe and the Americas all featuring.
“The growth in the exhibitors has been across the board, with both the number of exhibitors to Cosme Tech and Cosme Tokyo growing equally,” Suzuki said.
And things are looking promising for the next event, with around half of the show space already sold on a floor plan that suggests a significantly bigger event than this year.
The next event should grow by around 30%
“Our plan is to grow the next event by approximately 30% compared to this year, and with a significant amount of that space already reserved at the show, we expect to have filled 80% to 90% of the next event’s visitor space by the end of this year,” said Suzuki, who spoke to Cosmetics Design Asia during the event.
“Put simply, if we had it on the same dates next year, we would not have enough exhibition space because it is not available at that time of year, which is why we have decided to move the dates for the next event to January 2016.”
“We will also look at the feedback from our conference visitors this year to help shape what the next event will look like next year, but we definitely want to make the conference programme even more comprehensive than this year, when it was bigger than ever and fully bilingual for the first time."