This year’s event is said to be the biggest to date, and the organiser, UBM Asia states this should be underlined by more than 2,350 exhibitors from 42 countries, who will each be assembled amongst 22 country and group pavilions.
The show will feature a number of new and improved initiatives, including a stronger conference programme, the Spot On Beauty & Boutique and the Prestige Avenue, which will focus on luxury cosmetics – an ever-important category throughout the Asia Pacific region.
Spot On Beauty & Boutique
For the first time ever, the event will unveil its showcase for new and innovative products across all cosmetics and personal care categories, The Spot On Beauty & Boutique.
Located on the first floor of the exhibition centre, the area will host around 150 international companies across a space of 3,700 square metres.
New products being launched in this area will include a Tahitian lava scrub by Natural Hygyne of Thailand, from Hong Kong player Manuka Doctor a Rejuvenating Bee Venom Face Mask, Black Paint skincare products by Myyuki of Japan and green-based Raywell Bio Nature Performer hair care products by Italian company Intercosmetics.
Conference programme
This year’s conference and educational programme includes nine presentations that touch on trends and market-specific analysis that will cover the spa and wellness, ingredients and formulations and finished goods categories.
The focus on trend seminars will take place over the first two days of the event, and will be highlighted on November 12th by research company Kline giving an update on at-home devices and professional skin care products in Asia, with a particular focus on the Thailand and Indonesian markets.
The other leading presentation on the first day of the show will be from another industry expert, France-based Information et Inspiration, with a presentation topic entitled: ‘Personal Care & Beauty Care, from Asia to Europe, What’s in, What’s hot?’
Window in on China and Japan
The second day of the conference programme will feature a forum on the China market and its cosmetic and personal care distribution opportunities, which will include the participation of industry veterans such as Liu Yongming of Lizi Cosmetics Mall and Wang Di of Zhuang Media.
Another presentation on the second day will be focused on the Japanese natural and organic market, drilling down on how and why this remains one of the most important markets for the category in the world.
The conference programme will be also include the debut of the SCC Cosmetic Innovation Summit, which will discuss the impact of new technologies on every aspect of cosmetics production.
This year’s event will also go mobile for the first time ever, featuring an official mobile app that aims to maximise the visitor experience and fully orientate both visitors and exhibitors.