The event will open its doors June 15 – 16, at the Coex Exhibition Centre in Seoul Korea, and has already attracted more than 150 exhibitors to invest in stands, a feat which the organisers say makes it the most successful in-cosmetics group event to date.
But what is particularly noteworthy about the exhibitor bookings to date is the fact that 60% of them are international suppliers from all over the globe, including key markets such as Brazil, France, China, the United States, Australia and Germany.
International players hone in on Korea
This underlines the importance of the Korean market, which is known for its innovation and the creative marketing behind a plethora of successful cosmetics lines that have proved a big hit in other Asian countries, particularly Japan and China.
Reed Exhibitions say that they have also been struck with the level of the suppliers that have opted to exhibit, with some of the key multi-national players participating, including Dow Corning, Evonik, Clarian, Lubrizol, and Shin-Etsu.
But with approximately 40% of the businesses also being home-grown, all the big names in the Korean cosmetic ingredient field will also be present, including Activon, Bioland, Damy Chemical, KCC and Caregen.
1,500 manufacturers and 2,000 visitors
“This event is targeted at Korea’s 1,500+ cosmetic manufacturers and we expect over 2,000 visitors, particularly formulators and R&D experts,” said in-cosmetics Korea director Sarah Gibson.
“The Korean industry has been crying out for an exhibition like this for 10 years and the response from exhibitors has been phenomenal with 97% of the stands now sold. With the backing of KCA (the Korea Cosmetic Association) and our supporting associations NCR, IBITA and KCII, we are confident we will deliver a show full of technical innovation, educational benefits and customer insights.”
For this, the second event in Korea, the organisers say they are planning a full 2-day conference programme that will include an innovation, market and regulations seminar on June 15th, with a simultaneous 2-day technological seminar that will feature presentations from big exhibitor names such as Dow Chemcial and DSM.
Promoting international trade
The programme will also have targeted presentations for both Korean companies wanting to do business overseas, together with international players trying to target expansion in the lucrative Korean market.
For Korean companies, the seminar will include presentations that focus on fulfilling regulations to enable these companies to legitimize trading worldwide, while the innovation zone will prove the hub for international visitors wanting to do source suppliers.
Likewise, the KCA is also providing a platform for international and domestic companies to connect through its business-matching programme, which can also facilitate pre-arranged meetings.