South Korea’s cosmetic market provides fertile ground for global personal care ingredient suppliers. Proof of this can be found in Korea’s cosmetic ingredient imports, which jumped by 20% to US$ 224 million in 2014.
The country’s appeal is also demonstrated by the number of exhibitors who have now signed up for this show.
According to the organiser, Reed Exhibitions; 62% of the 150+ companies scheduled to appear at in-cosmetics Korea at the Coex Exhibition Centre from 15 to 16 June will be international - with the largest contingents hailing from China (15% of the total), France (13%) and the USA (6%).
“The Korean industry has been crying out for an exhibition like this and the response from exhibitors has been phenomenal with 97% of the stands now sold. With the backing of KCA (the Korea Cosmetic Association) and our supporting associations NCR, IBITA and KCII, we are confident we will deliver a show full of technical innovation, educational benefits and customer insights.”
International players hone in on Korea
The event underlines the importance of the Korean market, which is known for its innovation and the creative marketing behind a plethora of successful cosmetics lines that have proved a big hit in other Asian countries, particularly Japan and China.
But with approximately 40% of the businesses also being home-grown, all the big names in the Korean cosmetic ingredient field will also be present, including Activon, Bioland, Damy Chemical, KCC and Caregen.
Amongst these, leading ingredient suppliers from around the world include Akzo Nobel, Clariant, Dow Corning, DSM, Evonik, Lubrizol and Shin-Etsu to name but a few.
Launches
Swiss company Mibelle AG Biochemistry will be introducing their anti-ageing active substance technology, PhytoCellTec nunatak, a stem cell active based on a plant which survived the last ice age on mountain peaks called nunataks.
Meanwhile, French squalane manufacturer Sophim will be launching Vegeline, their new natural, sensorial and functional 100% vegetable-based emollient offering an alternative to petrolatum and vaseline.
“With this impressive range of global exhibitors combined with leading Korean suppliers, the show is on track to deliver a unique range of speciality and innovative ingredients, many of which have never been showcased in Korea before,” says Sarah Gibson, Exhibition Director.