The Bangkok-based company will try out the idea on Indonesia's markets where cosmetics specifically catered to women will be among the products on offer, before turning to its home country of Thailand.
According to venture Capitalist, Ardent, Indonesia’s local B2C e-commerce market valued at US $2.6 billion.
“As more women join the workforce in Southeast Asia and increase their purchasing power, each consumer can grow with us,” says Shannon Kalayanamitr, CMO, What’sNew Group.
However, the venture will not be without its challenges.
“One of the biggest challenges that any e-commerce player has to face in Indonesia is securing local logistics expertise,” adds Andrew Senduk, Moxy CEO.
“However, we are able to lower our costs through increased efficiency and focus on our core competencies, which are product selection and the customer experience,” he added.
E-commerce is big business
E-commerce is big business and beauty brands would do well to listen to consumers and ensure they have a more personalised online shopping experience if they are to grab the opportunity and make the most of the digital world.
Consumers around the globe are looking for more online stores to remember certain aspects of their online navigation and give them a personalised experience.
For beauty brands this can help to suggest similar or matching items, or remember certain companies or products that have been bought in the past or browsed. For example, the site could suggest a lip gloss to go with an eye shadow.
According to market researcher Canadean, shoppers do not want to be seen as a monetary unit of commerce when they are spending money online, but are looking for a personal shopping experience that notifies them when their favourite items go on sale or even VIP treatment in the form of appreciation gifts.
"[Consumers] want to be remembered, even if it’s as insignificant as a personalised welcome message when they return to the site or app," says analyst, Thomas Delaney.