'Mini' in-cosmetics event to focus on Indonesia

24-Aug-2015 - Last updated on 24-Aug-2015 at 13:48 GMT

With Euromonitor forecasting Indonesia as one of the top 10 global skin care markets by 2019, personal care ingredient suppliers are stepping up their efforts to penetrate and consolidate their presence.

As Asia continues to inspire cosmetics makers in terms of new formats, textures and product benefits, Indonesia has been flagged as the 'one to watch' by numerous market analysts.

To support the industry in getting ready for the region’s upcoming growth, international show organisers Reed Exhibitions have teamed up with the Indonesia Society of Cosmetic Scientists to provide a platform for ingredient suppliers from Asia and the West to showcase their latest innovations.

Dubbed as the ‘Roadshow', the event will be held at the Hotel Indonesia Kempinski in Jakarta on August 27th.

The organisers tell CosmeticsDesign-Asia.com that attendees will have access to a full day of free seminars touching on halal product certification, plant cell stem anti-ageing, formulating high pigmented lipsticks and thin foundations, anti-pollution, a comprehensive presentation on global personal care trends by Euromonitor and more.

Suppliers exhibiting and speaking at the event includes AMA Laboratories, Ashland, BIO-FD&C, PT.Brenntag, City Flower Asia, Croda, Evonik, Kobo Products, Kohjin Life Sciences, LPPOM MUI, Namsiang, PT Manuchar, Salicylates & Chemicals and Strahl and Pitsch.

International players looking to get a piece of the action..

With cosmetics brands stepping up their presence in Indonesia, big specialty chemicals manufacturers like Clariant and Evonik are also readying themselves by investing in raw material production plants in the country.

Meanwhile, on the retail front, Japanese beauty brand Shiseido signed a joint venture agreement with local firm PT Sinar Mas Tunggal, in a move set to further its ongoing expansion in the country.

In fact, market research firm Nielsen recently revealed that revenue growth of Indonesia's rural cosmetics markets has been particularly high, ballooning by over a quarter in the last year.

Hellen Katherina, director of home panel services for Nielsen Indonesia, explained the growth to CosmeticsDesign-Asia.com; "The growth in the rural areas is driven by two factors: a 5% increase in penetration (or 5% more households buying cosmetics) and an increase in spending on cosmetics."