Korea's beauty players dominate China's cosmetics imports

The Trade Association reports that in the first seven months of the year, China's imports of foreign cosmetics products rose 36.1 per cent to $1.67 billion.

Numerous Korean brands have really started to be recognized for their own R&D and manufacturing capabilities, particularly in China. 

AmorePacific and other local cosmetics makers exported goods worth a combined $370.8 million to China in that period, up 250.6 per cent from the same period last year.

"Korean beauty products are perceived as high quality and safe, which greatly helps us do business on the mainland," ​says a company spokesperson.

In fact, AmorePacific and LG Household & Health Care recently hit the road to showcase their K-beauty innovations in an effort to ramp up its efforts with the country's consumers.

Showcasing K-beauty innovations​

It's the first time that cosmetics competitors have joined forces for a venture like this.

Since launching its Air Cushion line in 2008, AmorePacific’s Cushion compact has taken off, attracting worldwide attention and revolutionizing the make-up routine for women.

The ‘Cushion’ refers to a make-up compact built with specially-designed urethane foam that safely contains and preserves make-up liquid comprised of foundation, sunscreen and skin care formula.

It has been a popular product in Korea for convenience and according to global research firm TNS Korea, 75% of Korean women have used or are currently using Cushion products.

It is also said to have changed the make-up habits of Korean women by reducing the steps and time needed in creating the skin-looks they prefer.

Korean beauty is also having an effect globally, according to a 2013 survey conducted by the Korea Tourism Organization, more than 50% of the foreign visitors to Korea have purchased Korean cosmetics products.

Among Korean cosmetics products, Cushion is now creating a global beauty trend beyond its domestic popularity.