In mid-August of last year DS Healthcare, as the company is also known, announced that it was acquiring WR Group. WR’s portfolio comprises several brands, such as Adrian London cosmetics, as well as active e-commerce sites.
Latest offerings
Soon the WR brands could be used by DS Laboratories to bring a wider selection of products to its new prospective online consumers. “DS Laboratories expects [the new] platforms to be extended with additional products from the DS existing portfolio and/or select products from the 20 exclusive brands they are acquiring through the asset acquisition of W/R Group,” explains the company in a press release.
It’s likely the WR brands would have less of a presence than the DS products in the new scheme, but an important function nonetheless. “Hero products from each brand or sub-brand may be introduced on a rotating basis to service the marketplace’s desire for the treasure hunt experience of finding innovative products that offer an extremely high value proposition to the home shopper,” affirms the company.
New frontiers
Based on volume of site users and the sort of products that frequent shoppers prefer, DS Laboratories has opted to partner with one US-facing e-commerce site and two in China.
“We have partnered with JD.com and VIP.com in China and Costco.com in the US with a curated selection of our high-quality hair growth products under our premium master brand, DS Laboratories,” Renee Barch-Niles, CEO of the company, tells the press.
The company’s strategy is to also leverage this online exposure to increase foot traffic in shops where its DS Laboratories products, like Revita hair care, are already sold. “These three platforms alone—along with our highly targeted marketing campaigns supporting these launches—will bring awareness of the DS Laboratories brand to millions of new customers,” says Barch-Niles.
Backed by science
DS Laboratories prides itself on creating unprecedented personal care products with novel biotech solutions. In November, the company welcomed Antonella Tosti to its ranks as Medical Advisor.
“I am very happy to be collaborating with DS Laboratories’ fine team to design and develop more of the most effective products for hair growth and care in the world,” said Tosti at the time.
While Barch-Niles noted that Tosti’s involvement underlines how the company brings technology and research to bear on personal care product development. “This partnership exemplifies our company’s dedication to making scientifically proven, cutting-edge, superior personal care products that make a meaningful difference in the lives of our customers,” said Barch-Niles in a statement.