Held at the Big Sight, in the Tokyo Bay area of the city, the organiser Reed Japan predicts that this will attract the biggest number of exhibitors and visitors in the event’s history.
The Cosmetics Design will be at the show, and has lined up a series of key interviews with some of the biggest movers and shakers, while we will also be bringing you all the highlights from the floor, together with a photo gallery to show you what you may have missed.
From January 20 to 22 at Tokyo Big Sight; 700 exhibitors from 50 countries are expected to showcase around a “made-in-Japan cosmetics" theme, a sector that is renowned worldwide for its high quality and reliable formulations.
Despite this; organiser, Reed Exhibitions says many innovative products are yet to be discovered outside of Japan, especially those by small-and-medium-sized manufacturers and this is where they are bringing the two worlds together this year.
Made in Japan
As well as promoting products from Japan that are rarely seen in other parts of the world, this year the event will also see the introduction of two new areas – 'Sales Promotion / Marketing Zone' and 'Tools & Accessories '.
The event organizer is hoping that all of this will translate into a continued trend for increased attendance at the show.
In 2014, the total attendance rose to 20,754, and with next month’s event offering the most efficient sourcing opportunity for cosmetics manufacturers, buyers and all other professionals in the industry, the organizer is expecting a further increase in attendance numbers.
International growth expands the scope of the event
Show manager Hajime Suzuki told CosmeticsDesign-Asia.com at the 2014 show in Japan that the plan was to grow by at least 30 per cent by 2016.
“Put simply, if we had the event on the same dates in 2015, we would not have enough exhibition space because it is not available at that time of year, which is why we moved the dates to 2016,” Suzuki had explained to this publication.
“We will also look at the feedback from our conference visitors to help shape the next event, but we definitely want to make the conference programme even more comprehensive than this year, when it was bigger than ever and fully bilingual," he had revealed in terms of the vision at the time.