Industry turns to Korea: in-cosmetics gears up for second event

09-May-2016 - Last updated on 09-May-2016 at 13:02 GMT

The cosmetics industry is set to turn its attention to Korea for the second in-cosmetics trade event there, in confirmation that the country continues to be a powerhouse at the forefront of beauty and personal care.

With global exports from Korea totalling more than USD 2.6 billion last year and the increasing influence and popularity of K-beauty being seen across the world, the trade event allows industry leaders to gather and discuss the latest in trends, research and innovation.

The in-cosmetics Korea event in Seoul, taking place 6 - 7 July, is anticipating at least 200 exhibitors, over half of which are expected to be international (55%).

The event includes various free-to-attend marketing trends presentations, a seminar from a national body (the NCR) on Korea’s latest scientific research, and wide-reaching networking opportunities with professionals from across the supply chain.

Why Korea?

With global exports well and truly booming for K-beauty, the worldwide cosmetics industry is increasingly taking note of the latest Korean R&D and market trends as they emerge, with the Seoul industry event one key emerging platform for doing so.

“Korea continues to be one of the success stories of the global cosmetic industry,” the organisers explain.

“Because of its huge success, both at home and abroad, leading cosmetic manufacturers are looking at Korea’s booming personal care market and the trends shaping consumer demand, in an attempt to benefit from the wealth of opportunities coming from the country.”

Already set to be bigger than the inaugural edition last year according to the organisers, free registration for the in-cosmetics Korea event is now live until 1 July.

‘At the heart’

Sarah Gibson, Exhibition Director of in-cosmetics Korea, explained that Korean research for beauty and personal care is industry leading.

“A dedication to personal care has firmly placed Korea at the heart of the cosmetic industry and at the forefront of research into new skincare products,” she confirmed.

“‘K-beauty’ products are now in the spotlight around the globe and, as such, we expect cosmetic manufacturers to see this event as a valuable location to identify the trends and ingredients to create new products and increase sales across the globe.”