Dow launches 'collaborative model’ to keep formulators in the loop of latest innovation

The model, dubbed LabSense, is built around a network of personal care experts, capabilities and technologies, according to the company, and allows formulators to gain access to its ‘state-of-the-art’ finished product concepts aimed at addressing latest consumer trends.

Dow states that through LabSense, brand owners within the personal care industry will be able to access premium ingredients, market-leading intelligence and scientific expertise, informing formulations with an understanding of the latest consumer demands.

Power of finished products​

Chad Holzer, global business director, Dow Home, Institutional and Personal Care Solutions, explained that Dow believes LabSense is a particularly novel model for industry collaboration due to its focus on finished product concepts.

“LabSense offers brand owners collaboration opportunities with our scientists and trend experts, but it’s so much more than that,”​ he confirmed in a statement.

“With access to finished product concepts and demonstrations based on our premium ingredients, and a constant pulse on consumer trends, brand owners will address demands quicker, more efficiently, and more sustainably.”​

Suiniaty Basirun, business director for Dow Home, Institutional and Personal Care Solutions in Asia Pacific and country manager for Dow in Singapore, also emphasised the central place of finished products within the model.

“We call our finished product concepts ‘Hero Concepts’ and here we showcase how our technologies are enhancing personal care products like lotions and cleansers to directly address consumer trends for multifunctional, sustainable products that impart a luxurious feel.”​

Sensation in the centre​

An awareness of consumer demands when it comes to the sensory aspect of formulations is essential for creating successful cosmetics products, explains a recent Cosmetics Design guest article by Belinda Carli​.

The industry expert and direct of the Institute of Personal Care Science is vocal about the central importance sensory aspects must now have within personal care product development.

“With increasing competition in this sector, sensory now matters more than ever to help a consumer really fall in love with every aspect of your product,”​ she explained. “It’s almost as important now as how well the product actually works!”​