Speaking at the recent in-cosmetics Korea industry trade event, Joanna Chan, research analyst with Euromonitor International, outlined the four key trends set to dominate skin care in Asia during the upcoming period.
They are:
- Customisation: the growing consumer demand for personalised skin care products, particularly being played out in the rise of multicultural beauty.
- Well-being: the increasing convergence of beauty and health being seen in rising consumer demand for products that taylor to an active lifestyle and feature natural ingredients.
- Digital: the dominance of digital marketing and retailing, and the power of technological innovation within skin care.
- Ethical: the consumer demand for products and brands that display environmental sustainability, and the particularly big role being played by ethical labels.
Chan observes the central role currently being played by Asia Pacific in skin care growth, noting that the region contributed to 50% of 2015’s skincare value size of USD 110 billion thanks to the enormous potential of its emerging markets: Indonesia, for example, is tipped to enjoy a growth rate of 10% in the coming years.
Eyes on the trends
The beauty analyst’s presentation on the ‘Skin Care Outlook for the Asia Pacific Region’ revealed insight into these four specific rising consumer demands, and suggestions for how to meet them.
Follow CosmeticsDesign-Asia in the coming days to read our four-part, in-depth breakdown of these consumer demands, in our ‘Eye on the Trends’ mini series.