Developing a skin care product range is a comprehensive and lengthy process, which involves market analysis and in-depth R&D of the ingredients, processes and techniques used to create the product.
“The creation or development process of a skin care product will be different due to the chemical nature of each ingredient. However, the same principle is used to discover the best way that the customer can use it to ensure the optimum development and connection to the market needs, therefore creating the most successful product,” said Christina Ho, Regional Skin Care Marketing Manager for Asia Pacific at Croda.
Ingredient innovation
Choosing the individual ingredients that go into a line of cosmetics and beauty products is based on several factors. As consumers demand product development and diversification, innovation is key for APAC brands looking to become industry leaders.
“We believe that an ingredient’s efficacy and individuality is important for cosmetic innovation,” said Ho.
With the naturals and organics market a primary focus for consumers throughout the APAC region, companies are also adopting a sustainable vision to accompany innovation.
“Key aspects that we should consider include the ethical approach in developing molecules while respecting nature and its resources. This is vital for us to keep innovating for a sustainable future,” added Ho.
“Meeting regulation and certification requirements are important to make sure ingredients can be used globally,” Ho elaborated.
Skin diagnosis, or Croda’s PVCS (Product Validation Claims and Substantiation) capabilities, help to meet growing market needs.
Keeping it fun
“In new product development, it is also important to discover and create novel playful textures,” said Ho.
Croda, a naturally-derived chemicals manufacturer for the cosmetics industry, has recently launched a new rheology modifier, Volarest FL, which allows formulation versatility and flexible chassis development. The design of the Volarest FL polymer has considered weightless sensory elements and has the ability to create a sprayable product from a high viscosity emulsion, which is applicable in a wide range of emulsifier systems.
The company’s application teams have been developing new textures with Volarest FL, such as ice-cream emulsion texture, water lotion, emulsifier-free serums, multi-phase toner and nutritional oil-in-gel masks to further develop pollution protective products.
The second part of this interview will be published tomorrow when we will be hearing more from Christina Ho about the key marketing trends that are being implemented to promote anti-pollution products.