Bell Flavors & Fragrances secured its newest international subsidiary with the acquisition of Sillage Aromatique - the fragrance division of Nardev Chemie, in Singapore. Sillage Aromatique, the fragrance division of the company, supplies its products to consumers in Southeast Asia, including Malaysia, Indonesia, Thailand, Vietnam, and Australia in the personal care and fine fragrances sectors.
Since 1989, Nardev Chemie has strived to understand its market and keep up with rapidly changing trends, short product cycles, ongoing regulatory updates and keen market competition. Its creation of new and innovative ingredients further enhances compliances, quality, efficacy and formulary efficiency.
Its core emerging markets - with a combined population exceeding 500 million people - are namely Indonesia, Thailand, Vietnam, Malaysia, Myanmar and Singapore, and so to reach these markets, the company developed strategically located offices and warehousing in major cities including Kuala Lumpur, Bangkok, Jakarta, Surabaya, Yangon, Penang and Ho Chi Minh City.
Adopting its new name, Bell Flavors & Fragrances Singapore will continue to utilise its relationships and established operations in the Singapore facility, keeping all Sillage Aromatique Fragrance employees and retaining Hong Oan Khoe as the company’s managing director.
In addition to this fragrance acquisition, to continue its expansion in the Asia-Pacific (APAC) marketplace, the newly-named company will also incorporate Flavor creation, applications and manufacturing in the Singapore operation within the next few years.
“Bell believes this strategic acquisition will benefit both companies with servicing quality fragrances to the Asia Pacific markets while progressing as a global supplier of flavours and fragrances,” said James Heinz, President and CEO of Bell Flavors & Fragrances.