The 21st edition of the leading cosmetics event will this year focus on the concept of “One Fair, Two Venues" to strategically offer both visitors and exhibitors increased opportunities to explore products within the cosmetics and beauty industries.
This year’s six-day event will be held at the AsiaWorld-Expo (AWE) from 15th -17th November 2016 and the Hong Kong Convention and Exhibition Centre (HKCEC) from 16th -18th November 2016. The two venues will offer over 30 seminar sessions where visitors can learn about specific key trends and developments in APAC.
AWE will focus on packaging, ingredients and processing equipment products and trends including raw materials, machinery, packaging, contract manufacturing and private label.
From the 15th November, HKCEC will discuss updates on maximising product development and how this is evolving, along with branding and marketing.
What’s new in 2016?
Cosmoprof Asia 2016 will introduce a number of new key areas for visitors and exhibitors alike including the World Asia Forum and the Innovation Circle Awards.
A host of popular sectors including cosmetics packaging, cosmetics applications, professional beauty, cosmetics, hair care and nail care will gather to hear the latest educational insights and discussions on innovation.
- The World Asia Forum
In 2016, the international beauty platform will launch its educational programme, the World Asia Forum at both venues.
APAC is emerging as a hub for cosmetics, beauty and personal care markets, with increasing numbers of global brands focusing their market entry opportunities, product launches and acquisitions in the region.
It also represents an extensive and varied marketplace, as single nations such as South Korea with K-beauty and China with anti-aging face masks introduce unique and specific key trends.
In addition to these beauty favourites, ongoing developments focus on natural and organic products, colour cosmetics, packaging innovations and skin care multiproduct offerings.
The World Asia Forum will feature presentations and panel discussions held by industry experts. These will deliver information on the latest trends and regional development for the sector and will include a Q&A style opportunity for guests to ask the experts.
- Innovation Circle Awards
Cosmoprof Asia will launch its first Innovation Circle Awards in 2016, which seeks to recognise and celebrate the most innovative packaging, design and formulas in the cosmetics and beauty industry.
The Awards, created in partnership with internationally-renowned trends agency Beautystreams, selected the theme ‘Legends’ and invited exhibiting brands specialising in packaging solutions and contract manufacturing to submit products and packagings.
Applicants entered have used raw nature, overwhelming scenarios, rough and brave warriors, mythical sagas to inspire innovative creations that use appropriate colours, textures and materials to reflect this year's theme.
A number of awards will be presented, including the best innovation in hair, best innovative primary packaging and best innovative secondary packaging.
Winners will be selected and announced on 15th November by a global panel of established industry experts including:
- Masa Cui, Founder/CEO, Marie Dalgar Cosmetics (China)
- Eun-Im Lee, Division Director HERA, AmorePacific (Korea)
- Kilala Tilaar, Deputy Marketing Director, Martha Tilaar Group (Indonesia)
- Sumita Butani, Global Product Innovation Lead, Beauty and Personal Care, Alticor/Amway (USA)
- Sam Cheow, Chief Product Accelerator, L'Oreal USA (US)
- Carlotta Jacobson, President, Cosmetic Executive Women (US)
- Joyce Kim, Vice President Product Development, NYX Cosmetics (US)
- Lan Vu, Founder/CEO, Beautystreams (US)
- Elie Papiernik, Design Director / Managing Partner, Centdegrés (France)
- Andrea Pesce, Creative Director (Italy)
- The Lipstick Factory
As well as 8,000 complimentary "Cosmoprof Asia Limited-Edition” lipsticks in four new shapes and textures, The Lipstick Factory gives attendees the chance to experience the entire manufacturing process of luxury lipstick including the selection of raw materials and how these are then mixed and poured to create the popular cosmetics product.
Italian lipstick giants - Brivaplast (packaging), Chromavis (formulation) and Vetraco (machinery) - will launch the event at Cosmoprof Asia 2016.
- Spotlight on Ingredients
This new zone, which will feature in AEW, aims to help formulators, R&D professionals and brands cultivate innovation through the exploration of new discovery ingredients, textures and formulations.
- Extraordinary Gallery
The HKCEC will showcase creative agency centdegrés' newly-conceptualised Extraordinary Gallery, an integrated exhibition space that also includes a buyer’s lounge, press corner, bloggers station and summit area.
- Discover Trends
The Discover Trends zone will include over 80 companies and their latest products in natural and organic cosmetics, men’s care, and baby skincare and toiletries.