Headquartered in Germany, Henkel is an international player across FMCG, and has been stepping up its personal care offering in recent years.
Its efforts in launching the redeveloped plant will allow it to increase production and better meet the local needs of consumers across Russia, the company says.
“Reconstruction and expansion of our Beauty Care plant in the Moscow region is an important part of Henkel’s localization strategy in the Russian market,” Sergey Bykovskih, President Henkel Russia and General Manager Beauty Care Russia & CIS.
“Ever since the plant’s acquisition in 2013, we have been consistently investing in its expansion. Over the past three years, we quadrupled its production volume. We are confident that the implementation of our localization strategy today means successful long-term development of the company in the market.”
Russia: confidence in the market
Speaking of the facility’s opening, Russia’s minister for Investments and Innovations in the Moscow region, Denis Butsaev, suggested that the move indicated Henkel has confidence in the Russian market.
“This investment confirms the company's confidence in the market. This current investment project of Henkel is a driver for further growth. It brings not only the investments into the region and new jobs, but also significantly improves the quality of life,” he said.
“We welcome the development and expansion of the companies that have been already present in the Moscow region.”
The plant’s production
The plant in Noginsk is the only production facility of Henkel Beauty Care in Russia – in total, Henkel operates nine manufacturing facilities in the country. The plant is one of the largest industrial production sites in the region, according to the company.
It is set to serve Russia and neighbouring countries, having installed new manufacturing lines for the production of shampoos, hair dyes and shower gels for brands including Pantene, Syoss, Fa, Schauma, Tast and Gliss Kur.