Mintel reports that in 2017, brands will be looking for innovative ways to use data to proactively assist consumers in all aspects of the sales journey to optimise customer service.
The trio hopes that by adopting the innovative concept and technology, it will enable them to provide a personalised, more engaged and more convenient service to maximise the customer experience.
Digital growth
Innisfree, which promotes green sustainability and eco-friendliness, has ploughed resources into presenting its brand as a progressive, authentic and digitally-savvy leading destination.
To date, it is the natural beauty name’s entry into the Chinese beauty arena that has proved the most lucrative step for the company. Since its expansion into the Chinese market in 2011, it has gone on to open 300 outlets and achieved an annual sales revenue of RMB 5.7 bn (€776 mn).
“Innisfree, as one of the fastest growing brands under AmorePacific, has inherited the spirit of innovation and achieved a geometric growth over the past 4 years, especially in the Chinese market,” said Cai Jianren, General Manager of Innisfree.
Celebrating its 17th birthday this year, Innisfree has an e-commerce site to help build brand awareness throughout APAC, secure a global following and increase sales by connecting online marketing efforts with an offline presence.
With stores located throughout the APAC region, including South Korea, Hong Kong, China, Japan, Taiwan, India, Singapore, Malaysia, and Vietnam, Innisfree has positioned itself as a strong adopter of the online-to-offline (o2o) commerce trend.
On-the-go service
“The application of mobile POS allows us to offer a personalised service to our customers at retail stores. Each of our salespersons is now equipped with a mobile POS which has successfully eliminated queuing and empowered them to respond to customer’s various requests anywhere, anytime on the floor,” Jianren added.
Based in Shanghai, POSPi, researches and develops mobile retail technology solutions to help brands move into a smart and intuitive retail environment.
Feng Yanrong, Senior Manager of Bank of China, highlighted the impact this collaboration is expected to have on the business landscape: “This project marks a new step of Bank of China in the field of mobile POS, which will help multinational retailers enter the smart retail era.”