Keeping an eye on the all-important anti-pollution trend

This article considers some of the latest finished products and ingredients that make the claim, which company are really leading the way and why, considers what is happening in the world’s most advanced market – Korea, considers the research and development process, as well as reminding you about our forthcoming anti-pollution webinar, which is tomorrow.

Top brands, products and ingredients in the anti-pollution beauty trend​

Towards the end of 2016, Cosmetics Design ran a two-part series of articles that focused on how top brands and ingredients companies are adapting to the anti-pollution trend and the sort of products that they are launching in response.

Part one of the series​ focuses on the actual problem of pollution and how it impacts consumers and their skin care regimes, while also looking specifically at the issue of pollution-related ageing.

Part two of the series​ focuses on how the skin industry has caught up with the growing problem of pollution in urban areas and is now committed to a busy launch pipeline that is responding to consumers’ concerns.

Who are the leaders when it comes to anti-pollution?​

Anti-pollution is currently top of the industry’s agenda, and in this article we look at Euromonitor International research​ outlining the trend and the key players within it.

According to Euromonitor’s recent blog,​  when it comes to finished products, the trend is particularly led by the dominant multinational skin care players. The market research firm picks out Clarins, Shiseido and Vichy in the sun care category, and Tata Harper and Ponds for cleansers.

Henkel recently made strides into hair care in China, while Bourjois has taken the step of marrying anti-pollution with colour cosmetics. Estée Lauder’s Clinique, Unilever’s Ponds and Sampar all have ranges of skin care products that are marketed primarily as having anti-pollution benefits.

Anti-pollution and anti-ageing 'the prime focus for Koreans’​

Korea is one of the most advanced beauty and personal care markets in the world, and in the anti-pollution market it has certainly not been left behind either.

One of the primary focuses for the trend in the country the impact it has on ageing, and in this article we consider how brands and formulation experts​ have tackled the problem and the sort of solutions they have come up with.

Indeed, as the article highlights, anti-ageing and anti-pollution are two of the biggest concerns for skin care consumers in Korea, and there is indeed plenty of cross-over.

Strict selection process leads anti-pollution skin care development​

As consumers become increasingly aware and concerned about the effect pollution has on the skin, this article interviews Alain Khaiat, President at Seers Consulting​, who gives us the latest on this growing sector and its future potential.

Research studies on the effects of pollution have helped to maximise the popularity of anti-pollution skincare, as now “all players are introducing anti-pollution products”,​ said Alain Khaiat, President, Seers Consulting.

“Pollution is recognised as a major health problem by the WHO and studies have led to maximum acceptable levels for some of the pollutants,”​ said Khaiat.

“Recognising the problem, studies have shown that there is an effect on the skin. This is mainly due to the oxidative stress carried by the particles as well as nitric oxide, ozone and other pollutants. Now that we know and understand the problem, we can design products to address it.”​

The Cosmetics Design anti-pollution webinar​

As this article repeatedly stresses, anti-pollution is a hot topic for consumers and formulators alike - from its origins in Asia, it has now become a central focus for the industry on a worldwide scale. We are holding an hour long, panel discussion web forum on the topic on 22 February.

As it becomes increasingly crucial to keep abreast of this fast-paced, innovative trend, gathering experts on the topic to share knowledge and best practice becomes essential. Our anti-pollution online forum offers the industry a fantastic opportunity to do just that.​

Who’s participating?​

CosmeticsDesign has gathered key figures at the forefront of the topic to share their expertise and exclusive insight on the trend, with a particular focus on how it’s likely to progress from here.

Our panel is made up of three eminent figures from across the globe:

• Dr. Maria Coronado, Euromonitor: ingredients analyst and doctor in chemical engineering. Find some of her recent insights here.​
• Dr. Alain Khaiat, Seers Consulting: cosmetics consultant and contractor; an expert in the Asia region.
• Ju Rhyu, Inside the Raum: Founder and CEO of K-beauty consultancy firm, specialising in the US market.

We’ll discuss the market-leading players and what they’re getting right, taking a look at the trend from the ingredients level right through to finished products. Get the inside scoop on how the trend is unfolding, and learn how to take advantage of the latest and upcoming developments.

Sign up for our forum today and submit your questions now. It’s quick and easy to do by following this link.​ Then, simply join us on 22 February for the forum. We’re looking forward to welcoming you there.