New multibrand
Launching its e-commerce website on 10th March 2017, Shouvy combines the growing formidability of the natural skin care arena with whitening and lightening products that offer anti-ageing benefits that can be sold to consumers around the world.
Additionally, cosmetics consumers look for polished products that provide around the clock beauty buys and anti-fatigue items that help to encourage relaxation and renew energy levels.
Shouvy is appealing to this selection of trends by offering a multifunctional skin care range that utilises unique formulations.
Skin whitening range
Using Japanese methods and extensive testing, the newly-created brand states that “one of the major benefits of using Shouvy’s unique products is that they are 100% safe to use with no side effects”.
As Shouvy officially went live, it introduced its opening range of products to the Thai and global marketplaces, which include Pure Gluta white soap, whitening body lotion, underarm whitening cream, whitening masks, and Kojic acid and Gluta white soap.
Thailand's growth
Thailand is being positioned as an emerging hub in the APAC region with a variety of new developments forming over the last year.
Last year, the Thai Ministry announced that it was prioritising growth in its domestic cosmetics industry, as well as the wider ASEAN Economic Community (AEC).
The country hopes to raise its growth by 10% by supporting R&D efforts and innovation and harnessing new brand and product launches such as Shouvy.
L’Oreal Thailand recently revealed the opening of its green distribution centre that will strongly contribute towards achieving the company’s 2020 vision.
In addition, while Nicole Fall, Founder of Asian Consumer Intelligence stated that Korea’s notorious K-beauty trend is “not as influential in Thailand as in other neighbouring markets” it opens up the market for other popular established APAC trends such as skin whitening and those that are innovative and emerging, like anti-fatigue product developments.
Creating confidence
Recent insight from marketing intelligence company, Euromonitor International, shows that Thai buyers have been conscious and cautious when it comes to making beauty and personal care products.
Successful brands must market their ranges based on new active ingredients, clear packaging claims and premiumisation as core messages in their promotional campaigns to distinguish themselves from competitors.
Looking ahead, Thailand’s cosmetics industry is expecting steady growth and fragmentation to offer increasing product benefits to answer specific consumer demands and achieve desired results.