Upcoming plans
The ArtDeco-owned beauty brand plans to launch 300 stores in the country by the end of the 2017-2018 financial year. Of these openings, 280 will be shop-in-shop stores in existing chains and 20 will be standalone outlets owned by the company, a spokesperson told the press.
By the end of this financial year, the stores, which are currently present in 40 global countries, will open in cities including Delhi, Mumbai, Kolkata, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru and Hyderabad, along with others.
In March 2017, BeYu entered Delhi into a partnership with Kaunis Marketing Services to help leverage its brand position and boost its presence in the APAC market.
The Indian partnership has launched its connections with multiple retail chains including Health & Glow, Central and New U to improve product availability within the Indian marketplace.
Choosing India
As “India holds the promise of being one of the fastest-growing beauty markets”, Ajay Ghooli, managing director of Kaunis Marketing Services, went on to say to the press that “the Indian beauty market is pegged at INR 45,000 crore (€6.3 bn) out of which color cosmetics is around 10 to 12%”.
BeYu’s range of make up products for the nails, lips, face and eyes are expected to appeal to domestic premium beauty brands buyers in the colour cosmetics segment, which are proving increasingly popular with audiences.
Its product ranges are both dermatology tested and are both paraben and fragrance free, which appeal to consumers looking for products that offer safe and medicinal properties, and strong claims.
Previous efforts
In March 2017, ArtDeco announced that the BeYu range would be reintroduced into the Indian market following its initial exit in 2012.
The brand previously experienced increasing maturity in the marketplace. As India becomes the growth market of choice for international companies, and as more and more domestic companies are cropping up, BeYu is hoping its second time lucky and is adopting an ambitious strategy.