Sustainable skin care
The Swiss-based brand, which first entered the cosmetics market in February 2017, has since expanded into multiple regions throughout the world including Kuala Lumpur, which Oud Essentials selected as its Asian base in March this year.
On launching the brand, Jean-Marc Dufat, CEO, Oud Essentials, said: "There's always tension and apprehension when a new company unveils itself."
Focusing on providing an organic, sustainably-sourced and ethical skin care and lifestyle brand, Dufat went on to say: “Oud came to my attention a few years ago, and I have been drawn to it ever since. The question became; how to involve it in the world of skincare? I think we've found the answer."
Business model
The new name has adopted a modern business model by prioritising its social media presence to raise the brand’s profile and increase awareness about the history, properties and benefits of Oud to generate a strong and loyal digital customer base.
Oud Essentials answers the question of ‘Why Direct Marketing?’ on its website by emphasising that when evolving the brand, “one concept was central to what the company is striving to achieve: that of ‘sharing’”.
As the company moves forward with its online business model, it has focused its recruitment drive on building a social media marketing team that can support the business with its growth objectives.
Social media team
With a career spanning management, sales and marketing in the health, lifestyle and beauty industries, Christina Tang has been appointed as Oud Essentials’ Country Manager in Singapore.
Christina will focus on the company’s distribution and logistics network in Asia, along with developing the growing team of Independent Brand Partners.
Katherine Loh has been enlisted as Oud Essentials Country Manager in Malaysia. Tiffaney Tao, who is already established in Kuala Lumpur, will take on a senior role in product training for the brand.
Jonathan Lim also joins the company as Country Manager in the Philippines. Previously a former Head of Sales and with a focus on strategic account management, together, the new team members will build towards Oud Essentials’ vision to be an inclusive, socially and environmentally responsible skin care company.
As the company aims to “change the face of skin care”, it will continue to utilise sustainably sourced and ethically produced products from plantations owned and/or managed by the award-winning sustainable forestry business Asia Plantation Capital.