The deal
The Chinese distributor held a press conference and officially announced the acquisition on 27th August 2017.
Grand Fan Group acquired both the Cicabel brand and all of the medical products maker's technologies. To kickstart its position within the Chinese marketplace, Grand Fan Group will also introduce its first peptide-based Cicabel face mask to consumers in September 2017.
This arrangement is the Chinese distributor’s first move into the skin care sector and is part of its wider strategic plan to improve its brands for China’s make up and skin care industries, along with advancing its three existing hair and personal care names.
Stem cell R&D
French medical products manufacturer, Santinov, first brought its Cicabel name to the beauty-loving market 130 years ago with its facial masks. The label conducted extensive research and development and used stem cells to create skin care masks.
In today's market, biotechnology is having a considerable influence over cosmetic product launches. As a result, medical standards are a core component of facial mask production as Cicabel is using biomedical technologies to launch new innovations.
Medical skin care move
In recent years, consumers have sought high-tech skin care therapies with high-achieving performance. To combine both medical and beauty developments, Cicabel’s soon-to-be-launched mask concentrates on skin care and rejuvenation using advanced technologies.
The brand’s facial mask contains purified ingredients that provide energy to the skin stem cells. These selected elements also “protect and activate the cells and promote the proliferation of skin epidermal cells and the anagenesis of skin fibrosis”, the company stated in a recent press release.
As facial rejuvenation becomes a key interest in skin care, the brand hopes that its proprietary technologies can propel it into high-tech medical skin care.
Made for high-end consumption
As Chinese consumers favour luxury products, the brand’s first release following the acquisition aims to reach premium product status.
“With our strong confidence in high-tech approaches when it comes to improving one's appearance, we decided to take over Cicabel,” an executive at Grand Fan Group stated.