Reed Sinopharm Exhibitions (RSE), the organiser of the yearly Personal Care and Homecare Ingredients (PCHi) trade show, launched this year’s technology summit to provide further insights on the latest trends, regulatory updates and technological developments within the industry.
Digital involvement
Taking place from 29th-30th August 2017 in Shanghai, the inaugural event welcomed over 380 industry professionals from all over China.
For the first time too, to support the smart and relevant use of infocomm technology, RSE organised livestreaming of the event via an online portal. This encouraged interaction and engagement through audience participation. To date, the stream has received 11,000 views.
As an extension of the main event, the PCHi technology summit was designed to offer “a solid professional platform for learning, networking, and knowledge-exchange”, expressed Peter Liu, Project Manager, PCHi.
“I thought the live online broadcast of key sessions was a great idea,” said Nelson JI, Director of R&D at P&G.
Two leading trends
Sun protection and skin whitening were two core areas for the this year’s summit, following growing market trends and consumer demands for product launches from these sectors. Through the event's partnership with the Cosmetics Science and Technology Innovation Committee (CSTIC), industry experts explored these topics.
LI Huiliang, a professor Senior Engineer and speaker at the event commented: “With its focused agenda on sun protection and whitening, the summit has identified two of the most important consumer trends today.”
“As global cosmetics trends continue to evolve quickly, the industry needs to convene more regularly to keep abreast and learn about latest developments and breakthrough technologies that are available,” Huiliang added.
Sponsors and partners
China Association of Fragrance Flavour and Cosmetic Industries, China Cleaning Industry Association, China Information Centre of Daily Chemical Industry, Sinopharm, Reed Exhibitions, and China Personal Care and Cosmetic Industry Alliance (CPCCIA) were official supporters of the event.
In addition, Beijing Rihua Xiehui, Beijing Technology and Business University, Shanghai Jahwa Corporation, Guangdong Inspection and Quarantine Technology Centre, Korea Institute of Dermatological Sciences, and GfK Retail and Technology China were all conference partners.
“It’s an embodiment of innovation on the organiser’s part, and it created an opportunity for more people to join the meeting virtually, even if they couldn’t make it to the event personally. Overall, the Summit was well executed, with excellent speakers delivering strong, distinct content,” Ji shared.
Honouring achievements
RSE also recognised 41 companies for their outstanding contributions to China’s personal care and beauty industries. Croda, Guangzhou (Sichuan) Flower's Song Fine Chemical, Gattefossé China and Evonik Specialty Chemicals are some of the 41 companies that were placed on the Decade Honour Award for having participated in all ten editions of PCHi.
“We’re very pleased with the turnout at our first technology summit. This was a great start and we look forward to connecting more regularly with the delegates, speakers, and personal care community at large throughout the year,” noted Liu.
For more information, visit www.pchi-china.com/en.