Specially packaged to “evoke images of a treasure box”, Clé de Peau Beauté’s Coffret Synactif will first be released in Japan, along with seven countries and other global regions, including China, Taiwan, South Korea, Thailand, Singapore, Vietnam and the US.
Japanese crafts: Urushi lacquering
Proudly utilising Japanese craftsmanship, Shiseido teamed up with an urushi lacquering artisan to develop the enhanced product casing. Urushi lacquering is the Japanese technique of applying urushi to paper. This tradition was perfected by the craftsmanship of Nakayama Studio in Ishikawa Prefecture, Japan.
As part of this application, each rose petal is hand-painted with urushi with the purpose of imparting “lustre”, before it is then dried. This occurs seven times and is repeated continuously from primer to finish.
Personal care giant, Shiseido, emphasised the importance of the urushi tradition in communicating Japanese heritage through its limited edition Coffret Synactif.
“Urushi is one of Japan’s traditional crafts, and its authenticity helped us create a package worthy of the unparalleled beauty attained through Synactif,” Shiseido unveiled in a recent press release.
“Inspired by a treasure box, the coffret is adorned by the peerless 'Rose Synactif' the symbol of the line.”
Soothing sounds
In addition, Shiseido's Clé de Peau Beauté has implemented 'Synactif Sound hospitality' to its Soin Synactif treatment programme for its premium Synactif items. Synactif Sound has been developed as music software to boost the skin treatment, along with the sensation and effects of the products used.
In a bid to enhance customer experiences, Shiseido Group’s high prestige brand Clé de Peau Beauté aims to affirm “vibrant beauty [that is] only possible through skin purification”.
This latest software aims to add “hospitality through sound” to “treatment through touch.”
Shiseido worked with sonologist and composer Yota Morimoto to create the sound. Combining this sound with Shiseido’s exclusively developed software, the alliance devised piano, violin, and cello trios to strengthen the brand's strategy to provide an all-round sensory experience.