All news articles for October 25, 2017

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

Brand profile

Guangzhou Batai Chemical focuses on soft-to-the-touch textures

By Natasha Spencer

As the Chinese silicon raw material name prepares to attend in-cosmetics Asia, we spoke to Stephanie Yu, Brand Executive, Guangzhou Batai Chemical about the importance of feel and texture, and how there’s a whole lot of “love in the cosmetics industry”....

Skin Elements and Ageless Products enter into MOU

Skin Elements and Ageless Products enter into MOU

By Natasha Spencer

Australian natural skin care company, Skin Elements, has agreed a Memorandum of Understanding (MOU) with Australian, China-focused health care export business, Ageless Products.

Mapping the customer journey part 1: Smartphones and touchpoints

Exclusive interview

Mapping the customer journey part 1: Smartphones and touchpoints

By Natasha Spencer

With the technological landscape becoming more and more diverse, we caught up with Pranktik Mazumdar, Managing Partner, Happy Marketer to find out how brands can best utilise these channels to market their brands and new launches.