On 22nd November 2017, the Taiwan-based skin care name announced it had been selected as one of Taiwan’s top 20 global brands for a third year in a row.
Chlitina is the only beauty company to achieve this accolade, which was voted for by international agency Interbrand.
Beauty from within
The company strives to “create a new revolution in skin care, with a mild and effective amino acid skin care brand concept, to spread the beauty of the world women” and emphasise the power of achieving beauty from within.
The list, which is decided annually by Interbrand, also awarded a number of renowned household IT names including Advantech, Asus and Trend Micro, along with large food producers President and Want Want; in addition to bicycle players Merida and Giant.
By appearing on the winning list, Chlitina, is the only entrant from the Taiwanese beauty and skin care industry to have been given a place on the top 20 lineup.
New ambassador for growth
As of October, the beauty from within company reached its business target of creating 3,800 franchised stores — a quarter ahead of projections.
As it strives to work towards its expansion plans in Southeast Asia, the company also announced in October 2017 that it had opened its first collection of franchised salons in Vietnam.
It has unveiled approximately thirty franchised beauty salons in Vietnam, with salons first scheduled to open in Ho Chi Minh City and Hanoi. At present, Chlitina is also seeing successful sales and a rapid expansion on the Chinese mainland.
With its skin care brand and beauty salon franchise experiencing 20 years of growth in Asia, Chlitina continues with its expansion plans and has recently selected Ma Yili, a Chinese actress, as its new brand ambassador for Chlitina’s beauty salon franchise in China.
Ma Yili is currently on Chinese TV networks in Taiwan, playing the leading role in series 'The First Half of My Life'.
Strategic pairings
Following a series of expansion plans, Chlitina acted as a major skin care sponsor for the Shanghai International Film Festival.
In June 2017, the company revealed its partnership with Tongji University to pursue medical beauty through its regenerative medicine platform. Speaking with Cosmetics Design Asia, Ryan Chao, Chlitina’s Chief Operating Officer for the Greater China arm of the company, stated: “Their goal is to use mesenchymal stem cells (MST) — MST can differentiate into many different kinds of cells, according to where they are transplanted — to wipe out wrinkles and treat inflammatory skin diseases, by transplanting them in the patient’s body where needed.”
“Chlitina believes that regenerative medicine has enormous potential for growth and that in the long run, the company will be able to tap into this market by using its already well-established network of beauty salons”, Chao expressed.
Commenting on the future of the emergence of medical beauty, Chao concluded: “Maybe sooner than we expect — we will witness tremendous changes in the way medicine addresses ageing and disease, and this may well have enormous consequences on the beauty business.”