The multinational consumer goods company will be focusing on utilising the products and services of these Indian female-owned organisations over the course of the next three years.
Gender equality
This latest initiative supports P&G’s existing global plan to advocate and proactively support improved gender equality in alignment with the United Nation’s sustainable development goals, revealed the Press Trust of India.
By supporting Indian females in this way, P&G’s $30 mn (€24 mn) engagement with these companies advocates their position on achieving gender equality. P&G has implemented this plan to benefit the social environment by promoting gender equality, similar to approaches taken in the Indian Subcontinent, Middle East and Africa regions by the company.
Social responsibility
As a core element of this initiative, P&G will team up with a non-profit organisation, WEConnect India. The organisation strives to build connections between women-owned businesses and suitable and qualified buyers. This partnership will also enable P&G to help these entrepreneurs build capabilities via training and workshops.
Conferences will also take place throughout the country to collectively bring these business owners together to help them collaborate ideas and talk through potential answers to entrepreneurial questions.
A key focus will concentrate on how these businesses can grow sustainably, along with how best to create a diverse, yet all-encompassing supply chain that can provide assistance to both local communities and the wider national economy.
Campaign history
In March 2017, prior to International women’s day, P&G unveiled its #WeSeeEqual campaign to promote equality and re-affirm its social responsibility values.
This campaign appeared in several of P&G’s brand marketing strategies, including detergent brand Ariel’s Share the Load and feminine hygiene 'Always Like A Girl' in a move to push this inclusive message.