On 13th February 2018, Venn Skincare and Asia Seed announced they have partnered through a Memorandum of Understanding (MoU).
Getting the nutrients
San Francisco-based company, Venn Skincare, will use its experience in conceptualising and creating skincare items containing advanced science, technology and non-toxic ingredients.
South Korea vegetable researcher, developer and producer will explore the application of functional hybrid vegetables and vegetable seeds for the skincare cosmetics industry.
Asia Seed features on Korean Securities Dealers Automated Quotations (KOSDAQ) for its advances in research and development (R&D). It will utilise its focus on functional hybrid vegetables and vegetable seeds to see how best these vegetable-based components can be “specifically engineered” to produce “high concentrations of more potent skincare ingredients”.
The development of these hybrids will help to inform Venn Skincare’s R&D, and then introduce highly innovative skin care products, like its Age-Reversing All-In-One Concentrate to the marketplace.
Cooking up a storm
“It is not only just a partnership between Venn Skincare and Asia Seed, but it also indicates a great business opportunity between the U.S. and South Korea in the seed industry, skincare, and their R&D,” explained Kyoung Oh Ryu, President and Founder of Asia Seed.
Commenting on the impact this will have on a multitude of industries including health, lifestyle, food, seed and agriculture, Oh Ryu went on to say: “Asia Seed has been allocating 20% of its sales revenue towards R&D, and investing more than 5% into hybrids with extra health benefits.”
"This partnership is extremely exciting as it will help to inform next-generation products that have never been seen before," said Brian Oh, CEO and Founder of Venn Skincare.
Interest in natural ingredients that promote health and wellbeing such as vegetables represent the evolution of environmentally- friendly and socially-conscious skin care. Global intelligence provider, Mintel, outlined this interest through the rise of the gastronomia trend: where brands engineer their own beauty remedies utilising everyday natural ingredients.
Exploding onto the scene
Taking inspiration from vegetables is now on the up as both new cosmetic product developments and interactive apps bring the food and beauty industries closer together.
Fermented Foods Kouso from Japan has entered this scene by extracting enzymes from fruit and vegetable fermentation, and similarly, Singapore-based Katfood has adopted the ‘Almost Edible Beauty Stuff’ tagline to emphasise its raw and organic hair care items.
This new partnership between Asia Seed and Venn Skincare will continue to narrow the gap between vegetables and cosmetics, all while appealing to natural-loving consumers.
“Our R&D and brand positioning is based on bringing the most effective, safe and results-driven formulas to the marketplace. This partnership will allow for the development of skincare with greater potency that delivers visible and clinically-tested results,” added Oh.