Korean cosmetics insiders are set to get the most out of K-beauty’s latest innovations as it focuses on a comprehensive education programme, practical learning and a better understanding of international consumer trends.
Global beauty professionals will gather in Seoul between 13th-15th June to hear the latest insights and developments on marketing trends and regulations in its seminars, the formulation lab and technical seminars.
Innovative formulations
Cosmetic chemists with the latest formulation techniques, processes and developments will be discussed at this year's new Formulation Day on 13th June.
Live Sensory Formulation Demonstrations will take place throughout the three-day show, and will offer the latest innovative and transforming textures, new sensations, heating/cooling properties, and pigments with a strong visual impact.
Professor Jin Woong Kim from Hanyang University, Seoul, South Korea will provide information on how cosmetic chemists can stabilise and emulsify with colloid surfactants. Global intelligence company, Mintel, will also unveil the biggest cosmeceutical trends in China. Dong Wook Shin from AmorePacific R&D Centre will also look at skin protection to emphasise the extrinsic factors to create better aged skin.
in-Cosmetics Korea will also have a purpose-built Formulation Lab, and Belinda Carli, Director at the Institute of Personal Care Science, will take centre stage in three sessions. These will explore common formulation problems, the creation of customisable formulations and how-to delve into developing liposomes that incorporate a specific combination of actives.
As micellar technology rises in prevalence, Hemant Jagadish Deshmukh, Scientist in hair care at Ashland Singapore, will exclusively demonstrate how its ClearHance C technology can be used in micellar shampoos.
Sustainable expansion
Removing microbeads from the environment resonates strongly with environmentally-conscious consumers and brands. Yuka Matsuyama, from the Research & Development (R&D) team at Japan Corn Starch, will talk about the company’s replacement for microbeads, Pearl Starch, and will introduce these to the global industry.
In addition, Carla Perez, Asia Pacific Beauty Care Technical Manager for Seppic Asia will present its Geltrap patented technology, which acts as a gel-in-oil emulsion with a high water content.
Euromonitor International’s Beauty & Fashion Research Analyst, Lisa Hong, will unveil leading innovations and developments in the skin care industry, along with the positives and current negatives in international growth. Ju Rhyu, the Founder, CEO of Inside the Raum will add to this by exploring an expansion strategy within the US.
Belinda Carli, Director, Institute of Personal Care Science, will return to bring to the forefront the importance of selecting the correct preservative. Jorge Larranaga, Deputy Director, Number Three Company, will also uncover sustainable sourcing of cosmetic ingredients in Asia for successful formulations.
A colour splash
Colour trends in spring/summer 2019 and the colour cosmetics category will further evolve in Korea, as Chaewon Lee, Marketing & Sales Director in Korea at Beautystreams talks about these.
Regulatory update
The latest Chinese cosmetic regulations and how they will affect exports from Korea, will be presented by April Guo, Cosmetics Regulatory Affairs Manager of CIRS, along with technical excellence explored in seminars jointly placed by Korea Cosmetic Association, NCR (National Coordinating Centre for Global Cosmetics R&D), and the Foundation of Korea Cosmetic Industry Institute.
“Korea’s position in the cosmetics industry is growing rapidly, but manufacturers need to keep pace with what’s happening elsewhere and be aware of the intricacies and complexities that come with building a brand in Europe and the US,” enthused Sarah Gibson, Event Director of in-cosmetics Korea.
For more information and to register, visit http://korea.in-cosmetics.com/register.