Combining the popularity and innovative potential of beauty, food and flowers, Sognap unveils its latest offering combining all three.
New launch
The Seoul-based cosmetics brand revealed its newly-launched soap, on 14th May 2018. Taking inspiration from its domestic market and local industry development, Sognap, has produced the body wash item using rare ingredients.
Its ice cream soap contains ice cream tulip extract for the first time in cosmetics formulation. Ice cream tulip is an extract from a rare type of tulip — a symbol of the Netherlands — which connects the brand to European target customers.
Sognap successfully sold its first batch of 2,000 beauty items following its initial market release. To develop its entry, a core part of Sognap’s recent release has been its social media presence and content strategy. The brand has highlighted the uniqueness of its ingredients and its novel shape, which contains female hearts, to promote its innovation.
Ice cream tulip
The Sognap product line includes the ice cream tulip extract. Its main ingredients are salicylic acid, which offers soothing abilities for acne-prone skin and carries antibacterial action, and arginine, which provides nutritional benefits and boosts vitality with its antioxidant capabilities.
A two-step item that includes a body soap and white-balm bath preparation, the soap also contains peony root extract, a soothing ingredient designed to cool the skin and offer freshness.
With both moisturising, acne care and bath preparation included, Sognap’s soap describes itself as the first cosmetics item to contain the ice cream tulip.