LF Beauty's Creative Days explore China’s beauty future

LF Beauty is a value creator of product solutions for fragrance, skin care, colour cosmetics, interactive POS displays and beauty instruments for global brands, retailers and direct marketers.

On 22nd May 2018, LF Beauty unveiled its Creative Days concept event at LiFung Plaza in Shanghai. LF Beauty first launched the event in 2016.

Chinese beauty​

A key market for LF Beauty, the company noted that the Chinese beauty and personal care market was forecasted to grow by 30% between 2016 and 2021 to a total value of 434 bn RMB (€9.3 bn), according to Euromonitor.

It also states that the high-end beauty and personal market was expected to rise at an even faster rate of 53%.

LF Beauty stated that “the China consumer today, especially millennials, wants personalised products and innovative formulations”,​ and as such “Millennials in China are placing increased importance on skin care and skin protection from external factors such as UV light and pollution”.​

Creative innovations​

At the 2018 Creative Days, LF Beauty showcased a range of skin care, colour cosmetics and fragrance products and solutions, along with interactive point-of-sale (POS) displays to almost 30 top international and local beauty brands.

“Today’s consumer is always looking for something new and fresh to update their image,”​ emphasised Mario Salvatori, Executive Vice President of LF Beauty.

Digital insights​

Focusing on the future of beauty, Salvatori noted that this is “about collecting consumer insights both online and offline, providing personalised shopping experiences, developing innovative technology and promoting sustainable beauty”.​

Through its understanding and relationships with established international beauty brands and Chinese companies, LF Beauty “is well-positioned to help beauty brands in China to meet the ever-changing needs of Chinese consumers”.​

Moving forward, LF Beauty will offer data insights to support beauty brands in exploring trends in a variety of age groups and markets, to help them achieve better sales performance from informed product development and purchase decisions, along with reduced inventory.

Protecting the skin​

Customer intelligence is a vital part of the sales journey today. As LF Beauty explored the importance of skin protection, it highlighted its anti-blue light products targeted at millennials who use both digital devices and anti-pollution skin care products.

“We have developed formulas and some are ready to go to address the anti-blue lights and anti-pollution skin maintenance needs, I am really excited about this market needs and trend in China and LF Beauty is uniquely positioned to supply end-to-end solutions in this front,”​ explained William Mark, Senior Vice President of LF Beauty.

Commenting on the company’s aim and position in the market, Salvatori added: “We really see LF Beauty as a convener to bring brands, retailers and players in the industry together and co-create innovative products and solutions as well as provide consumer insights to help brands make more informed decisions– and that is what the future of beauty is going to look like.”​