Exclusive Interview
Why cleansing preservatives are in demand, with Zeuschem and schülke
After dealing with preservatives as a personal care cleansing company for over 100 years, schülke International introduced and discussed its new cosmetic preservative blend euxyl K 720.
Latest preservative blend
Launched at in-cosmetics Asia 2017, euxyl K 720 represents an inventive combination that has been designed for modern wet wipes, rinse-off and leave-on applications containing low pH levels, ideal for sensitive applications.
The blend includes well-known molecules and combines cost-effectiveness with multifunctional properties. It is an active preservative blend against bacteria, yeast and mould up to a pH of 5.5.
Patent pending, euxyl K 720’s efficacy has been confirmed by challenge test results.
Ingredient choice
schülke's business mission to kill germs to protect people and products has remained since its inception, Iris Cao, Marketing Manager for Asia-Pacific region, revealed.
Focusing heavily on the research and development (R&D) process, the company has developed product lines to encourage cleansing through preservative use.
Commenting on what Korean consumers look for in active preservative products, Cao explained that “shoppers ask for safety and certification” and therefore “R&D is the most important aspect of business in order to meet consumer demand”.
Cao also noted that claims are also a key consideration as “ingredient usage dictates whether regulations allow these to be used”.
As “regulations in Korea keep improving, brands need to move forward to meet market demand”.
Cleansing for sensitive skin
Looking ahead, over the next year, Cao anticipates that further investment will be given towards preservatives to launch new products especially for the natural climate, which will continue to grow.
Zeuschem, a distributor for the Korean market and partner for schülke International, explained how anti-pollution is on the minds of consumers, and is, therefore, growing in importance in the cosmetics industry, the media and the government.
Kyo Ho, a Sales Technician from Zeuschem explains: "Cleansing products such as oil and water are popular as pollution is a big issue. A deep cleanse is suitable for sensitive skin."
