Following Chinese consumers’ preference for natural products, the Chinese cosmetics markets will soon have access to a selection of sustainable ingredients.
Distribution outlets
Through its collaboration with leading cosmetic ingredient distributors, BioHope and Sanrise China, Cargill will provide “nature-derived, label-friendly and highly functional ingredients”, to the country’s personal care markets.
In China, the personal care industry has ramped up in popularity, with global intelligence researcher, Mintel, anticipating global retail sales projections of $22 bn (€19.3bn), Cargill revealed in a recent statement.
“China consumers are increasingly looking for cosmetic products based on nature-derived ingredients. In fact, 65% of personal care product launches feature a natural, sustainable claim category,” enthused Oliver Luo, Sales Director for Cargill Beauty APAC.
New beauty channel
Cargill launched its personal care platform, Cargill Beauty, in April 2017. The company identified its potential in the global sector and strived to answer “ingredient challenges” through marketing sustainable, natural products that appeal to the burgeoning interest in this area.
Focusing on its strategic approach in the Asian region, Luo added: “A China-to-China strategy to capture market insight with local partners is essential to delivering on this consumer preference and expanding in this market.”
Comprising texturisers, emollients, emulsifiers, sensory enhancers and active ingredients, Cargill Beauty is working to create nature-based products for skin care, hair care, colour care and oral care in China and the wider globe.
Sustainable, responsible, possible
With 25 years’ experience and a key player in the South China personal care industry, Cargill chose BioHope to distribute its collection of ingredients.
“The formation of this strategic partnership will enable BioHope to better meet their customer’s needs by adding Cargill’s sustainable, label-friendly and nature-derived portfolio to our current services,” explained Chen Fufang, Managing Director of BioHope.
Centring on the Eastern China area, Sanrise is a prominent trade partner cooperating with multinational personal care ingredient companies. Cargill hopes that by teaming up with the leading distributor, the brand will be able to meet and respond to future demands for nature-derived and responsible cosmetics.
Commenting on these new-found affiliations, Tony Jaillot, General Manager, Cargill Beauty, noted: “With BioHope and Sanrise, we have found leading distribution partners who can really open doors for Cargill Beauty ingredients. These companies bring expertise in sales, marketing and formulation along with a vision that fits with our strategy.”