On 22nd August 2018, UBM’s exhibition arm reveals that it is debuting European skin care items at this year’s event, taking place between 29th -31st August in Hong Kong.
Organic skin care
The fifth edition of the Natural & Organic Products Asia (NOPA), housed in Hong Kong, will strive to present a wide array of organic products to the global marketplace.
Organic products continue to grow in demand in the international marketplace. The food and beverages arena set to almost triple to $320.5 bn (€276 bn) by 2025, the event organiser reveals, indicating a 9.5% rise in compound annual growth rate (CAGR) in the organic personal care market. Asia is considered to be at the centre of this global interest, UBM reports in a recent press release highlighting the upcoming Asia-based natural and organic event.
Industry cross-over
While previously, it was natural foods and beverages that reigned supreme through providing health and environmentally-conscious consumers with plant based alternatives and natural ingredients, natural beauty products are now emphasising the prevalence of providing cruelty-free manufacturing and clean packaging. The rising nutraceuticals arena relating to natural and healthy lifestyles is increasing in popularity.
As a result, Asia is anticipated to experience the fastest growth in the burgeoning organic marketplace and be responsible for over 12% of global revenue by 2025.
Natural and Organic Products Asia first launched in 2014 with a view to providing insights and present products of a global natural and organic nature emanating from Asia. An impressive collection of 1,000s of organic and natural products are present hailing from global, leading companies and manufacturers.
Brands on display
A range of skin care products will be on display at this year’s natural and organic themed event. UK-based Atlantis Skincare will feature its Glowing Skin Luxury Body Oil for Dry Skin care item for example, which contains vitamins, proteins, amino acids and antioxidants. A fellow UK name, Pure Purpose Cosmetic is also set to display its award-winning body scrub, Turmeric & Orange Coffee Body Scrub & Mask, which aims to brighten the skin and improve skin circulation.
Lifestyle choices and items that enhance and support cosmetics and personal care routines and regimes will also be present. NOPA 2018 will also offer visitors an insight into the healthy Swedish lifestyle in "Swedish Fika".
NOPE Live Theatre will return to this year’s event, which invites event exhibitors to enter the innovation area to talk about their latest latest natural and organic creations and developments in 15-minute slots. This opportunity enables brands to access product application demonstrations, live tasting and sampling, and manufacturers questions and answers.
Providing on-trend consumer insights
NOPA will also hold the Natural Business Forum as part of the three-day event. Teaming up with leading international players such as Google, Baidu and the Federation of Beauty Industry Hong Kong, sessions will feature insights and a discussion on trends and changing consumer habits in the natural and organic marketplace.
The benefits of propolis, along with its different usage and applications; innovating with wellness technology; and ethical labels in the cosmetics industry are just some of the topic covered at this year’s event.
After undergoing a rebrand in August 2018, the newly-named Natural and Organic Asia exhibition, which is part of UBM, follows its organiser's collaboration with Informa PLC to grow its B2B information services and B2B events.
