The collection, which carries 30 natural skin and body care products, was launched just in time for the brand’s 30th anniversary this month.
A natural leap
Vladislav Doronin, Aman chairman and CEO, said the brand’s entry into skin care should not come with much surprise. In fact, the transition was almost inevitable. “Aman has always delivered a transforming and holistic spa experience, one made all the more profound by the meditative yet dramatic surroundings of our resorts,” said Doronin.
“As a pioneer of resort spas, we are experts in the field of wellness. Creating a bespoke range of skincare products was a natural step in our evolution and is born of many years’ experience and research.’’
In Asia, where more than half of Aman’s 33 properties are situated, luxury beauty products are continuing to thrive. The numbers in China alone are staggering.
In 2016, global consultancy firm McKinsey & Company estimated that 7.6 million Chinese households purchased luxury goods.
The firm reported that wealthy Chinese consumers were likely to trade up for more expensive brands in the following year, which led them to predict that one out of two wealthy consumers expected to spend more in 2017.
By 2025, McKinsey & Company forecasted that the global luxury-goods market will climb to $390bn, and Chinese consumers will account for 44% of the total global market.
Embodiment of wellness
Created exclusively for the brand, the range includes products for face and body including cleansers, creams, serums, scrubs, masks and oils.
The products are categorised into three “pathways”: Grounding, Nourishing and Purifying.
The Grounding range seeks to treat the symptoms of a frenetic modern life, while the Nourishing products are designed to heal and regenerate. Lastly, the products of the Purifying range aim to deeply cleanse and detox.
Priced approximately from $50 to $150, Aman Skincare is available via the company’s website and at its resorts, where visitors can experience the range through new specially created spa treatments.
Exotic ingredients and designer packaging
Aman Skincare harnesses a wide range of rare and precious ingredients, many of which are harvested from its own exotic properties.
‘’Each Aman is inherently connected to its location and situated in an outstanding, otherworldly and spiritual setting. It was from these varying landscapes that we drew inspiration and sourced the purest natural and organic ingredients,” Doronin shared.
The long list of ingredients include minerals, homeopathic metals, wild-harvested butters, oxygen-rich spring water and rainforest muds. Powered by these ingredients, the products are said to address physical, mental and emotional needs.
Doronin added: “The result is an entirely bespoke collection of skincare, offering tangible and long-term benefits, as well as a ritualistic moment of calm. You could say that Aman Skincare represents the spirit of Aman and is a faithful extension of our soul.”
To further add to the mystic and luxe factor, the formulations are housed in vessels designed by Japanese architect Kengo Kuma, who took inspiration from traditional Japanese porcelain.
