The collection was designed with the help of Moschino creative director Jeremy Scott and features black and gold packaging with splashes of colour and illustrations.
Scott said: “K-Beauty is number one. It’s really exciting and I know with all the products being produced… everything is the most advanced. That’s why everyone around the world wants to work with Korea for their beauty needs.”
Noodle tie-up
Recently, Tony Moly partnered with Korean instant noodle brand, Samyang to create a limited edition make up collection inspired by their spicy noodles.
The line grabbed attention thanks to its unusual designs which was intentionally designed to look like Samyang’s spicy instant noodle packaging, including refills made to look like a hot sauce packet.
Similarly, Moschino is known for out-of-the-box ideas, such as a fragrance bottle designed to look like a cleaning spray bottle.
Scott added: “After traveling the world, around Asia and seeing [Tony Moly] products and knowing they are a popular brand, I thought it would be a great collaboration to bring my Moschino fans more of the designs they love, but in a new way,” said Scott.
Moschino and Scott are no stranger to high-profile collaborations. Just last month, Moschino launched its fashion collaboration with H&M. In 2017, Moschino unveiled a make-up collection with beauty retailer Sephora.
Owning a piece of Moschino
Scott added that another reason he chose to work with Tony Moly was because of their price point and accessibility, which allows more fans of Moschino to own a piece of the brand.
According to Tony Moly’s Korean website, the collection includes eye palettes, cushion foundations, lip sticks as well as lip tints. The products range from ₩9,900 ($8.80) to ₩52,000 ($46).
According to Scott, the collection consists of two “moods”. The first is more sophisticated, classic design with Moschino’s signature black and gold.
“There’s also this accessories print with is very fun and has icons of the brand…all these little emblems and icons of actual pieces of the collection, so it’s having those pieces in miniature and in print,” explained Scott.
